Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009 data.
The Mobile is increasinly altering lifestyle of consumer today – it has changed how we live, work and play! Over the past few years many brands have tried to integrate the mobile as part of their overall media exposure. In 2013, marketers are now realising that mobile is ‘place-shifting’ purchases – that is purchase decisions are not taking place at a physical store but in the hands of the mobile consumer.
The most important thing we seek from these digital partners is high level of creativity, quick, engaging and at the same time not very difficult to follow.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.